Words to live by: Why we love Pretty Boy Floyd

Floyd Mayweather apparently invented HBO 24/7... just ask him We’ve been strong advocates of Floyd Mayweather here for quite some time – we went to his demolition of DeMarcus Corley way back in 2004 – which isn’t really in our nature. We like fighters like Gatti, guys who are more substance than style.

But Pretty Boy Floyd has both. The man is a tremendous boxer who pays incredible attention to his craft. And you know what? Boxing needs, craves even, his attitude, his willingness to stir things up. As the sport is lapped by Ultimate Fighting and its ilk, Mayweather’s ability to make people tune in to either root for him or root for him to get his head knocked off is invaluable.

Floyd follows the money. And taking a year off was a smart marketing move. During that year,

24/7 premieres Saturday at 10:15 p.m. ET

he had several memorable feuds – of sorts – with WWE wrestler The Big Show, keeping him in the mainstream and the public eye. After a disappointing summer for boxing on many levels, featuring few memorable fights and several notable deaths, people are more than ready for Mayweather’s return, regardless of the fact that he’s facing Juan Manuel Marquez, a very talented fighter who people know virtually nothing about.

As usual, Mayweather has taken up the promotion of the fight himself. HBO’s fantastic 24/7

series – which Floyd actually claims he invented somehow, though I think the word he’s looking for is pioneered – is set to premiere on Saturday, and the preview HBO showed during Boxing After Dark this week featured Floyd at his finest (and funniest):

 

I personally don’t think fighters say anything [about their opponents] because if they lose, people won’t be so harsh on them.

Me? I’m like, ‘F*ck it.’ It is what it is. You coming to get me, come and get me. It ain’t gonna be easy, baby, but you know it. It ain’t gonna be easy.

You have to admire his confidence, even if you bristle at his cockiness. The thing is, until someone actually beats Mayweather – and make no mistake, attempting to hit him is like trying to catch a firefly in your hand – he has carte blanche to say whatever he wants, and even his detractors have to admit that he’s backed it up every single time.

Mayweather destroyed Hatton and clearly outclassed the great De La Hoya. I don’t think Marquez has what it takes to beat him, and it’s a good thing. Boxing desperately needs Pretty Boy Floyd to have something to talk about.

Esoteric

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