Dark fantasy: Kobe/Rodriguez prove ad wizards for Nike

Up in lights With all due respect to Blake Griffin and his somewhat disappointing sponsored dunk over (the hood of) a car — a Kia, no less — I think my favorite thing to come out of last weekend was the very-late-Friday-night release of Kobe Bryant’s new Nike ad/short film, The Black Mamba.

Swallowed up in all the Carmelo Anthony hysteria was one of the smartest, funniest and most unique sneaker ad campaigns in quite some time. (Video after the jump)

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