With all due respect to Blake Griffin and his somewhat disappointing sponsored dunk over (the hood of) a car — a Kia, no less — I think my favorite thing to come out of last weekend was the very-late-Friday-night release of Kobe Bryant’s new Nike ad/short film, The Black Mamba.
Swallowed up in all the Carmelo Anthony hysteria was one of the smartest, funniest and most unique sneaker ad campaigns in quite some time. (Video after the jump)
Kobe Bryant sat on stage at Foot Locker on 34th Street in New York City on Friday night, his congenial nature thinly veiling his inherent razor-sharp focus, which had been on full display at Madison Square Garden just an hour beforehand.
Make no mistake: Though Kobe was relaxed and enjoying himself while entertaining and inspiring his young fans, his drive to succeed in all aspects of his career was on full display at Foot Locker Unlocked’s event to promote the release of the Nike Kobe VI Supreme/Rice.