Since LeBron JamesÃ¢â‚¬â„¢ reputation went straight to hell in the court of public opinion in early July, IÃ¢â‚¬â„¢ve pondered how you can possibly market someone whose Q rating dropped like a stone following Ã¢â‚¬Å“The Decision.Ã¢â‚¬Â
As it turns out, Nike and ad agency Wieden+Kennedy knew exactly how to go about doing it.
IÃ¢â‚¬â„¢ve always thought that thereÃ¢â‚¬â„¢s an inherent loneliness that comes with preternatural talent.
Reflecting on the great moments one can produce with sheer physical or mental genius can be like walking through a hall of mirrors, fated to see endless glimpses of moments in time that can never be recaptured except through still or moving images.
When I look at Michael Jordan, I see a man trapped by his own greatness. The man was like Icarus; he reached heights unlike those reached by anyone else, but the problem with tasting a nectar that sweet is that itÃ¢â‚¬â„¢s difficult to put up the rest of your life by comparison.
IÃ¢â‚¬â„¢ve long been fascinated by JordanÃ¢â‚¬â„¢s ascent from mere mortal to demigod. Over time, as his talents and accomplishments grew, he metamorphosed from a high school kid to an NCAA championship hero, to a hotshot rookie to an NBA scoring leader, to an MVP to a champion Ã¢â‚¬â€œ and eventually to the greatest of all time. Not to mentionÃ¢â‚¬Â¦ a worldwide icon.
But at what cost to the manÃ¢â‚¬â„¢s soul?